The challenge
The project brought together an educational website, an SMV assessment and entry points for guides, a newsletter and a community. My work needed to cover these connected parts of the visitor journey within a custom site.
The solution
I developed the custom site and built the SMV calculator with FluentForms. I also implemented the guides, newsletter forms and community entry points with ConvertKit, connecting the assessment and educational content with the project’s audience tools.
What I built
SMV calculator
I developed the calculator using FluentForms. This was part of my implementation scope, alongside the custom website.
ConvertKit integration
I used ConvertKit for the guides, newsletter forms and community entry points. These integrations were included in my work on the site.
Key features
- Custom website development
- SMV calculator built with FluentForms
- ConvertKit guide integration
- ConvertKit newsletter forms
- Community entry points implemented with ConvertKit
Result
I delivered a custom website with an SMV calculator and ConvertKit integrations for guides, newsletter forms and community entry points.
Project summary
Magic WP developed The Zoomology’s custom website for dating education and community participation. The work included an SMV calculator built with FluentForms, plus ConvertKit implementation for guides, newsletter forms and community entry points. These were parts of Magic WP’s actual development scope, rather than features inferred solely from the current website. The delivered site connects educational material with an assessment and audience participation tools. FluentForms provides the calculator’s form platform, while ConvertKit is the tool used for the guide and newsletter integrations. The case study documents the implementation without claiming unmeasured changes in conversions, traffic or community growth.
Implementation details from Magic WP’s first-hand project notes. Website: thezoomology.com · Reviewed 2 October 2026. Project scope confirmed by Magic WP. The current website may have changed since delivery.